Ayam Model is a household model in Asia, finest recognized for its canned fish merchandise from sardines to tuna. That mentioned, in keeping with the agency’s Managing Director in Singapore Roy Teo, inner shopper analysis undertaken by the agency discovered a rising demand for choices that might match right into a flexitarian weight-reduction plan and supply extra sustainable choices, main the agency to create a plant-based meat vary.

“The corporate is over 100 years outdated, and although we’re finest recognized for our canned fish merchandise, we actually do even have experience in quite a lot of plant-based albeit extra conventional gadgets reminiscent of baked beans and different canned greens,”​ Teo instructed FoodNavigator-Asia​.

“Given the speed at which the plant-based product pattern is rising within the area, all the group – not simply Singapore – determined this could be a serious undertaking, resulting in our first plant-based vary yumeat which at present has a luncheon meat product and a Asian-style minced meat product.

“As a result of we specialize in canned meals, these new merchandise additionally naturally needed to be canned and are available an ambient type – this offered some main challenges by way of getting the style and texture proper, as ambient merchandise require excessive warmth therapy which leads to a softer texture and altered style in comparison with common canned meat, and it was solely as a result of we had inner specialised R&D experience that we may maintain retesting prototypes to get it proper.”

The significance of bringing ambient plant-based and flexitarian meat merchandise into the market is as a result of this format will afford customers a extra handy and inexpensive choice in comparison with common plant-based meat merchandise which are likely to must be frozen.



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