Snapdeal has been earmarked by a report on counterfeit merchandise and piracy by america Commerce Consultant, as being one of many largest e-commerce sellers on the planet offering pretend merchandise to clients. Arguably the most important e-commerce platform in India after Amazon and Flipkart, Snapdeal has already had a historical past of counterfeit and pretend merchandise being marketed on its web site, in addition to sellers with file of selling pretend merchandise being allowed to go unpunished.

Noting this, the Workplace of america Commerce Consultant has printed additional particulars in a report titled ‘2020 Evaluation of Infamous Markets for Counterfeiting and Piracy’. The report brings to gentle the function of e-commerce platforms in permitting pretend merchandise, and acts of counterfeiting and piracy to be promoted in numerous international locations. Highlighting Snapdeal’s place, the report stated, “Based on a November 2018 survey, 37 per cent of purchasers reported that they’d obtained a counterfeit product from Snapdeal. In July 2019, Snapdeal’s founders had been accused of legal conduct in India for promoting counterfeit merchandise there. Proper holders have additionally sued Snapdeal for promoting counterfeit items.”

The report falls according to a News18 report from earlier in 2020, that famous Snapdeal to offer a big quantity of N95 masks that had been both pretend or extremely overpriced, and in some instances, each. Together with ShopClues and Flipkart, Snapdeal was famous as one of many largest e-commerce marketplaces the place sellers had been advertising and marketing counterfeit merchandise, lots of which had been allowed to run free till subjected to reviews and scrutiny. This additional delivered to gentle any proactive effort put in place by the corporate to cut back pretend merchandise on the positioning.

Whereas a Snapdeal spokesperson had then affirmed that the corporate screens buyer reviews and exterior data relating to pretend merchandise frequently, it didn’t fairly reply the corporate’s proactive efforts in eliminating sellers that abuse some great benefits of e-commerce platforms to earn earnings. On this notice, the US Commerce Consultant Workplace’s report additional highlights that on a 12 months on 12 months foundation, knowledge made obtainable to them has advised that piracy and counterfeiting on Snapdeal has, in actual fact, gone up quite than being lowered.

What makes this incident important is to notice that Snapdeal was as soon as one in every of India’s largest startups – a shining unicorn that peaked at $6.5 billion when it comes to valuation. After being on the verge of chapter and shutting store, Snapdeal has claimed to have succeeded in turning round its enterprise by decreasing losses by 95 p.c (as per a Forbes India report) and rising working income by 85 p.c. This additional makes it vital for an organization that aspires to claw its means again within the e-commerce chain within the nation.

The report additionally famous 4 offline Indian markets – Mumbai’s Heera Panna, Kolkata’s Fancy Market in Kidderpore, and New Delhi’s Palika Bazaar and Tank Highway as being hubs of piracy and pretend merchandise. Alongside noting China and Hong Kong as hotspots for product piracy, the report additionally famous India alongside Singapore, Thailand, Turkey and UAE as main international locations the place the open commerce of faux merchandise pose a significant problem.

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