Seattle-based rest room paper firm Cloud Paper created a pretend product to focus on a really actual drawback.

SEATTLE — An eco-friendly Seattle start-up determined to make a daring transfer in honor of Earth Day. 

A brand new firm was launched on-line and boasted to be “the primary rest room paper firm that permits you to select what old-growth forest you need to reduce down in your paper.” 

The corporate was known as “FLUSH” and an internet site with an official brand featured commercials providing forest choices just like the Canadian Boreal, Amazon Rainforest and even our Northwest timbers. The general public response was predictably confused. Messages of disbelief stuffed the feedback and loads of pointed, indignant feedback have been shared on social media.

The catch is that FLUSH is a pretend. 

Nevertheless, Seattle-based Cloud Paper is a really actual firm created by College of Washington graduates. Co-founder Ryan Fritsch mentioned FLUSH could also be a spoof, however the issue it highlights may be very actual. 

“For 150 years, huge paper has been slicing down old-growth forests each single day to make merchandise like rest room paper and paper towels that we use as soon as and throw away,” Fritsch mentioned. 

Estimates are that Individuals flush or throw away one billion bushes value of paper yearly. Rest room paper and paper towels alone contribute to twenty% of world deforestation. It’s an alarming actuality that is within the highlight because of the world rest room paper scarcity that shocked customers final 12 months. 

Cloud Paper creates bamboo-based merchandise and touts the “tree-free” answer in a mail-order service that delivers the choice TP to the doorstep. 

Within the final 12 months, the demand has skyrocketed and they’re now delivering throughout the nation, a development acknowledged by Iron Man himself. When Robert Downey Jr. isn’t attempting to save lots of the world in motion pictures, he’s working to guard the planet in actual life by way of his Footprint Coalition

It’s a powerful assortment of traders, donors, and storytellers who workforce as much as amplify rising applied sciences that purpose to revive the surroundings. Cloud Paper was chosen as one among 5 corporations that Downey and his workforce, which additionally consists of Gwyneth Paltrow, invested on this 12 months. 

See their endorsement right here 

The FLUSH Earth Day hoax was additionally championed by investor Ashton Kutcher on Twitter and created sufficient dialog for Cloud Paper to contemplate the stunt successful. 

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