Based on a report by The Elec, a South Korean media firm, Samsung has some formidable objectives for 2022 and is aiming for a 21.9% share of the worldwide smartphone market. Samsung executives imagine the continuing pandemic is prone to spike smartphone gross sales over the course of 2022 and plans to make a fair greater discount.

International smartphone shipments are projected to hit 1.52 billion, and round 390 million of these ought to be Samsung-made units to hit the 21.9% goal. However solely 33 million of those items shall be part of the Samsung Galaxy S22 vary. 14 million Galaxy S22 items are anticipated, whereas the S22 + and S22 Extremely would carry Samsung 8 and 11 million gross sales respectively.

The Korean tech large expects the Galaxy A-series to make up for a lot of the gross sales. The A23 and A33 are mentioned to account for 267 million gross sales whereas the A53 and A73 have to be round 92 million.

To do this, Samsung is trying to make its advertising extra aggressive and prone to supply extra options for pricing, particularly in China, the place Huawei’s dominance is waning. The primary smartphone maker plans to supply extra colours and simplify the manufacturing course of by decreasing the layers used on the again of its mid-range phones. This would cut back the prices significantly.

As well as, Samsung is in search of a option to certify its low-cost choices to IP68 mud and waterproof, beginning with the Galaxy A33 vary. Each phone within the talked about household, together with the A53 and A73, may have IP68 certification to draw extra new consumers each inside and out of doors of China. It is a option to compete with inexpensive native Chinese language manufacturers.

Supply 1 • Supply 2 (in Korean)

About Author

Leave a Reply

Leave a Reply

Your email address will not be published.

Translate »