Actress Priyanka Chopra Jonas on Thursday introduced partnership with magnificence and wellness e-commerce agency FSN E-commerce, which operates beneath Nykaa model, to launch her haircare model Anomaly in India.

Through the launch, Jonas mentioned that she nonetheless prefers to make use of Indian conventional strategies of magnificence care like rouge, curd, honey however her product Anomaly has been developed with components to allow individuals deal with their hair when they’re operating in need of time.

Launching completely on Nykaa on twenty sixth August, Anomaly was constructed on the philosophy that everybody ought to have entry to high quality haircare with out compromising on alternative, worth, or the planet.

Anomaly, because the title suggests, is constructed upon Priyanka Chopra Jonas’ perception that we’re all distinctive as people and our hair displays that. Dedicated to creating extra sustainable selections in her private life, Priyanka was motivated to channel her ardour for the setting into her model. Anomaly introduces Indian customers to selections that empower them with out costing them the earth. Every thing within the assortment is gender impartial, priced beginning INR 750, and is housed in bottles constituted of 100% plastic trash and infinitely recyclable cans.

With high-performance merchandise, inexpensive pricing, clear formulations & sustainable packaging.

Anomaly’s imaginative and prescient is to be ‘Accessible to all genders & each hair sort’ by way of Nykaa’s unparalleled e-com presence, large distribution of retail doorways & via Nykaa’s distribution channel, Nykaa Tremendous Retailer.

Anchit Nayar, CEO E-commerce Magnificence, Nykaa mentioned, “We’re proud to companion with Priyanka Chopra Jonas to construct her stellar haircare model Anomaly in India. At Nykaa, we’re dedicated to launching among the most disruptive world manufacturers that can garner love for his or her ethos, innovation, and efficacy. Anomaly’s philosophy aligns with Nykaa’s model positioning of ‘Democratizing Magnificence for All’. The commonality additionally extends to the assembly of two power-brands, pushed by Ladies founders, who’re altering the way in which magnificence is accessed by customers.”

“I’m so proud to convey Anomaly haircare to India. What makes our India launch extremely particular is that this model was born right here, from the haircare routines I adopted rising up, and now it’s coming residence,” mentioned Priyanka Chopra Jonas, Founding father of Anomaly. “We constructed this model on the concept that nice hair begins first with nice care, one thing I discovered from my mother and grandmom throughout common oiling, deep cleansing and conditioning routines. With this in thoughts, and alongside my companions at Maesa, we developed a set of merchandise formulated with highly effective and efficient components that love your hair from the foundation to tip. Thanks to the staff at Nykaa in your partnership and a really heat welcome to the household.

Nykaa is a pioneer in magnificence and life-style and has a deep understanding of what the Indian client needs, and I’m so excited to see Anomaly develop throughout India beneath their wing.”

The gathering consists of end-to-end hair care options by way of shampoos & conditioners for various hair wants, a high-performance hair & scalp oil & entry into excessive development & rising product classes with a dry shampoo, and bonding masks.

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