In accordance with a latest research by Demand Spring, crucial attribute to search for when evaluating a advertising and marketing automation platform is its integration with different know-how options.

The report is predicated on information from a survey of promoting executives performed in April and Could 2021.

About 53% of respondents say integrations are a characteristic they search for when evaluating advertising and marketing automation platforms. Different high options are e-mail advertising and marketing features (45% search) and lead administration features (44%).

Entrepreneurs who use an automation platform say crucial characteristic they need is extra reporting (53% say).

Skill marketers want their automation platform to be deployed

Respondents mentioned the characteristic they at the moment use most frequently of their advertising and marketing automation platform is the e-mail capabilities (79% utilization).

Features marketers use the most in their automation platforms

About analysis: The report is predicated on information from a survey of promoting executives performed in April and Could 2021.

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