In accordance with a latest research by Demand Spring, crucial attribute to search for when evaluating a advertising and marketing automation platform is its integration with different know-how options.
The report is predicated on information from a survey of promoting executives performed in April and Could 2021.
About 53% of respondents say integrations are a characteristic they search for when evaluating advertising and marketing automation platforms. Different high options are e-mail advertising and marketing features (45% search) and lead administration features (44%).
Entrepreneurs who use an automation platform say crucial characteristic they need is extra reporting (53% say).
Respondents mentioned the characteristic they at the moment use most frequently of their advertising and marketing automation platform is the e-mail capabilities (79% utilization).
About analysis: The report is predicated on information from a survey of promoting executives performed in April and Could 2021.