OpSec Safety’s 2021 Client Confidence Barometer Report
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59% of shoppers really feel it has turn out to be tougher to identify counterfeits within the final 12 months
Sickness, damage and fraud are among the many unwell results skilled by 87% of shoppers who’ve unintentionally purchased a counterfeit product
LANCASTER, Pa., Dec. 09, 2021 (GLOBE NEWSWIRE) — Damaging penalties have been skilled by 87% of shoppers who unintentionally purchased a pretend product within the final 12 months, in keeping with a world survey performed on behalf of OpSec Safety. Greater than a 3rd (34%) turned a sufferer of fraud, whereas 27% stated the product broken different gear, 22% skilled private damage, and 21% turned unwell, in keeping with OpSec’s analysis.
Encouragingly, ninety-five % of those that unintentionally purchased a pretend product within the final 12 months took some type of motion, which is up 6% in comparison with the 12 months prior. The preferred type of motion was to report it to the vendor (41%), whereas 31% posted a adverse overview on-line, 30% posted a adverse overview on social media channels and 22% reported the incident to regulation enforcement. Nevertheless, solely 30% of unwitting shoppers reported the incident to the model straight, highlighting that there’s nonetheless restricted visibility of those incidents for manufacturers, which may make it tougher for organizations to watch and finally shut down illegitimate operations.
It’s clear that buying counterfeit items stays a difficulty for corporations worldwide, with over 1 / 4 of world shoppers (26%) having unintentionally purchased a product within the final 12 months that turned out to be pretend. For nearly 1 / 4 (24%) of those people, it wasn’t the primary time that they had unintentionally purchased a pretend, with 36% by chance shopping for extra fakes this 12 months than final. Of those that have unwittingly purchased a pretend product within the final 12 months, nearly half (47%) purchased 2-5 counterfeit merchandise, whereas 42% purchased only one.
Peter Waker, SVP and GM Authentication, OpSec Safety feedback, “Usually, it’s thought that the worst factor that may occur when shopping for a counterfeit product is that the standard isn’t nearly as good as the actual deal, however as we are able to see counterfeit merchandise can have critical repercussions for each shoppers and types. Whereas it’s optimistic that almost all of those that unintentionally purchased a pretend took motion, the accountability finally lies with manufacturers to forestall their merchandise from being counterfeited and be sure that shoppers solely obtain genuine merchandise.”
Virtually three in 5 (59%) shoppers really feel it has turn out to be tougher to identify counterfeits within the final 12 months – a determine that rises to 64% within the US the place greater than a 3rd of individuals (34%) have been duped into buying pretend merchandise.
Regardless of extra shoppers within the US having been fooled by counterfeiters, the analysis finds they’re extra cautious than their counterparts within the UK, with 59% saying they’ve turn out to be extra skeptical and cautious when evaluating the place and the way they store, in comparison with 49% of UK buyers. This coincides with authentication having turn out to be extra vital to over half of shoppers globally (56%) during the last 12 months.
Alessandra Vercelloni, Gross sales Director, Europe, OpSec Safety says, “The specter of counterfeiting isn’t going to go away and it seems distinguishing actual merchandise from the fakes is a rising drawback for shoppers. Manufacturers ought to take heed of this and do extra to assist shoppers confirm the authenticity of their merchandise. Model safety options, starting from easy authenticity identifiers like QR codes to distinctive serialized labels with overt and covert authentication options tied to on-line techniques for product provenance and traceability, might help manufacturers assure authenticity to their prospects. In taking this strategy, they’ll be capable of defend shoppers from counterfeits, whereas additionally defending their model’s fame and income.”
About OpSec Safety
OpSec Safety is the worldwide market chief in securing and defending manufacturers. After many years of management in model safety know-how, OpSec grew to turn out to be the main supplier of absolutely built-in model and doc safety, offering corporations and governments with myriad options to assist our prospects guarantee model high quality, fame, and integrity.
OpSec is a number one innovator in on-line model and digital content material safety, providing our shoppers end-to-end safeguards in opposition to counterfeiting, piracy, and unauthorized utilization. We proceed to innovate, discovering more and more superior methods to fulfill an ever-growing vary of threats. Even because the counterfeiters, pirates, and different unhealthy actors make use of extra subtle methods to wreck your model, we by no means cease getting higher at defending it.
What’s lacking out of your model safety program? Discover out extra at opsecsecurity.com
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