Vania Evan (The Jakarta Publish)


Jakarta   ●  
Tue, November 16, 2021

Because the Korean wave, or hallyu, grows in world dominance, the faces of South Korean celebrities have grow to be virtually unimaginable to keep away from. Even in Jakarta and different massive cities within the nation, many product advertisements of main manufacturers now characteristic international celebrities, largely Korean.

From billboards to mall shows and to advertisements at MRT stations, each Indonesian corporations and regionally primarily based multinationals throughout a number of industries are recruiting Korean artists as “model ambassadors” to remain related.

The promoting development started to take maintain in 2018, when Singaporean e-commerce firm Shopee employed as its model ambassador BLACKPINK, the immensely standard Korean pop (Ok-pop) lady band. Native rivals Tokopedia and Blibli adopted quickly after, with the previous recruiting mega-boy band BTS in 2019 and the latter recruiting actor Park Website positioning Jun in 2020 to entrance their manufacturers.

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