David Miller, the CEO of Minnetonka Moccasins, is issuing a public apology for benefiting from Native American tradition. The enterprise is pledging to do extra to assist Indigenous peoples and communities going ahead, as reported by The Related Press.
The corporate issued their public apology on their web site in acknowledgement of Indigenous Peoples Day, to handle the appropriation of Native tradition. The apology additionally factors out that the corporate will not be Native-owned.
“We acknowledge that our authentic merchandise, a few of that are nonetheless offered as we speak, have been appropriated from Native American tradition. Not simply the merchandise have been appropriated; we now have additionally come to be taught that even the phrase ‘moccasin’ is an anglicization of the Ojibwe phrase ‘makizinan’,” Miller wrote.
Miller additionally said that the corporate acknowledged its appropriation in the summertime of 2020, although stated that “it was lengthy overdue.”
“We deeply and meaningfully apologize for having benefited from promoting Native-inspired designs with out instantly honoring Native tradition or communities. Whereas Minnetonka has developed past our authentic product set, moccasins stay a core part of our model, and in 2020 we started to step up our dedication to the tradition to which we owe a lot. We’re devoted to honoring our dedication to Native American communities with our actions going ahead,” Miller wrote.
The corporate moreover has stated that they “privately supported Native causes in our house state of Minnesota” for years however added it “will not be sufficient.”
Miller famous that Minnetonka has employed Adrienne Benjamin as its Reconciliation Advisor. Benjamin is an Anishinaabe artist and neighborhood activist and a member of the Mille Lacs Band of Ojibwe. The corporate then linked an announcement from Benjamin.
Miller additional outlined a five-point plan of motion to advertise range, use higher language in branding, collaborate with Native designers, use extra Native enterprise partnerships and to present again to extra Native communities.