Walker, the daughter of former slaves, was born as Sarah Breedlove. She achieved huge success by founding Walker Manufacturing Co., a line of haircare merchandise and cosmetics designed for Black ladies, and employed hundreds of Black ladies at her firm.
Later in her life, Walker went on to turn out to be a famous activist and philanthropist, supporting orphanages and Black faculties, and advocating for civil rights organizations and ladies’s rights.
The Madam C.J. Walker doll encompasses a rendition of the entrepreneur sporting a floral printed shirt and turquoise skirt and holding her unique product, “Great Hair Grower.”
Walker’s great-great granddaughter A’Lelia Bundles, herself the designer of a haircare assortment, labored with Mattel on the collaboration, in keeping with a press release shared with CNN.
“It was a pleasure to work with Barbie on the design and creation of an Inspiring Ladies doll made within the likeness of my great-great grandmother, Madam C.J. Walker,” mentioned Bundles within the assertion.
“Their design staff graciously welcomed me all through all steps of the method — from hair growth to packaging — to seize and rejoice the legacy of this trailblazing Black businesswoman. I am unable to anticipate a brand new era to be impressed by her story and to inform their very own tales via a job mannequin who got here earlier than them.”
For Mattel, the toy is a chance to encourage youngsters to interrupt boundaries and educate them about Walker’s trailblazing profession.
“As a pioneer in entrepreneurship, philanthropy and activism, creating the blueprint for the self-made American businesswoman and innovators of the 20 th century, Madam C.J. Walker is an embodiment of our Barbie Inspiring Ladies sequence,” mentioned Lisa McKnight, govt vice chairman and world head of Barbie and dolls at Mattel, within the assertion.
“We’re honored to welcome her into this group of trailblazing ladies and introduce extra youngsters to her journey of changing into one of many nation’s first extensively profitable feminine founders.”