On April 1, 2009 — April Fools’ Day —  the geek and gaming culture-focused retail firm ThinkGeek launched a product that they claimed was referred to as “Vilhelm Lillefläsk’s Squeez Bacon.” The location even created an concerned historical past of the allegedly actual product, which additionally they claimed had a 12-year shelf life:

Just a few years after WWII ended, a younger man working in a small restaurant in Sweden developed a brand new option to course of bacon. By precooking it and mixing it in a particular approach, he was in a position to make a totally cooked 100% bacon paste that may very well be squeezed from a tube. Understanding he had found one thing paradigm-shifting, younger Vilhelm Lillefläsk rapidly went into enterprise. That, expensive associates, is when Squeez Bacon® was born. And this scrumptious delectable from Sweden has lastly been introduced over to the USA – now with American Taste!

Each Squeez Bacon and Vilhelm Lillefläsk are made-up entities created for ThinkGeek’s annual April Fools’ Day faux product launch. A November 2009 New York Occasions Journal piece referencing Squeez Bacon described that custom, which started in 2001:

On April 1 of every 12 months since 2001, ThinkGeek, the web retailer, has devoted its dwelling web page to merchandise that don’t exist. The names sound unlikely — Squeez Bacon, Surgestix Inhalable Caffeine Stix, p-Teq’s USB Being pregnant Take a look at Package, and many others. — however they’re offered as any merchandise on the location could be: catalog description and checklist of options, photos, perhaps a video, worth, “Purchase Now” button. Click on that and . . . ThinkGeek needs you a cheerful April Fools’ Day.

In line with an April 2, 2009, story on the web site Bacon In the present day, that is the picture individuals trying to obtain Squeez Bacon would have seen had they added the product to their cart:

Even if ThinkGeek — a web site well-known for its faux April Fools’ Day merchandise — explicitly said that the product was not actual 12 years in the past, there stays confusion on-line as to the feasibility of shopping for a tube of Squeez Bacon. A Jan. 30, 2021, Reddit submit within the “Thanks I Hate It” subreddit introduced renewed consideration to the faux product.

Sadly (or fortuitously, relying in your viewpoint) the product stays fictional. As such, the declare is “False.”

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