Hisense U9DG Twin-Dell 4K HDR TV

MSRP $3,500.00


  • Glorious backlight management
  • Brighter than OLED
  • Simple setup


  • Not as black as OLED
  • Not as vivid as different LED/LCD TVs
  • Dear

I’ve been looking forward to Hisense to unleash its dual-cell TV know-how on the U.S. marketplace for greater than three years. Now that it’s lastly right here, I discover myself extra pensive than exuberant.

Let me be clear: The Hisense U9DG is a really spectacular TV. I simply discover myself considering this specific TV — and, extra particularly, the know-how behind it — in all probability has a fairly small viewers.

Is it the precise TV for you? Let’s discover out.

Out of the field

The Hisense U9DG TV remote.

Riley Younger/Digital Developments

Closeup on the Hisense U9DG's display.

Riley Younger/Digital Developments

HDMI Ports on the Hisense U9DG Tv.

Riley Younger/Digital Developments

Hisense executes product packaging higher than most TV manufacturers. Should you’re ordering your TV on-line and are having it shipped to you, know that Hisense TVs are properly packed for the journey and can in all probability arrive in good situation, irrespective of what number of hits the field seems to have taken on the best way.

The U9DG Twin-Cell TV (I’ll clarify dual-cell tech in a second for these unfamiliar) appears just like different Hisense TVs in that it has trim bezels on the highest and facet, with a shiny chrome strip alongside the underside. The U9DG is barely completely different in that its silver strip is far thicker than, say, the U8G or U7G TVs as a result of it homes a forward-facing speaker system. It’s a glance you’ll both love or hate. However ultimately, the one who wants or needs this TV in all probability shall be keen to place up with the aesthetics regardless.

Riley Younger/Digital Developments

The U9DG comes with what I’ve come to check with as “Dumbo ear” toes for stand-mounting. They’re massive, so that they contribute to a big footprint, and might solely be mounted in a single location beneath the TV, so those that shall be stand-mounting might want to have 56 inches of width and 16.75 inches of depth out there on a media stand.

Frankly, wall-mounting this TV looks like one of the best ways to go.

What’s twin cell?

Pineapple image on the screen of the Hisense U9DG TV.Riley Younger/Digital Developments

Each time I sit down to clarify one more TV show know-how, I take a deep breath, roll my eyes, after which rapidly remind myself I’m fortunate to have this job and simply have to get to work. So right here’s a fast refresher on two widespread TV show applied sciences, and the way twin cell makes an attempt to bridge the hole in a manner that could be very unconventional and fascinating largely solely to show geeks comparable to myself.


In a single nook we have now the LED/LCD TV, a tech for which iterations have been round for greater than 16 years. At the moment, this show sort entails an array of LEDs performing as backlights. The sunshine from these LEDs shines via a bunch of various layers earlier than rising from the LCD layer because the colourful picture that you simply see in your TV.

So as to assist maintain darkish parts of the display screen from wanting hazy or milky whereas different parts of the display screen are vivid, it’s essential to dim “zones” of the sunshine array in some areas whereas leaving different areas vivid. That is the place the time period “native dimming zones” comes from.

The extra zones, the higher, as a result of the show has extra management over the sunshine and darkish areas. And if you can also make the LEDs in these zones actually tiny, that’s even higher — therefore the arrival of mini-LED backlighting tech.


Within the different nook, we have now OLED TVs. OLED is a show sort that doesn’t depend on LED backlights. Natural Gentle-Emitting Diode pixels — the identical as what you get in lots of fashionable phones — are “self-emissive” which suggests they make their very own mild whenever you apply electrical energy. Conversely, whenever you take that electrical energy away, they go darkish — no juice, no mild, excellent black ranges.

To say that LED/LCD TVs have been chasing OLED TVs within the image high quality division can be an understatement. OLED’s excellent blacks make for superb distinction that the human eye picks up on simply, and ideal black ranges are exhausting to tug off for LED/LCD TVs, strive as they could with native dimming zones, mini-LEDs, and such.

Nevertheless, OLED isn’t excellent. OLED TVs can’t get as vivid as LED-backlit LCD TVs can, and OLED TVs run a really small threat of burn-in — however largely they only don’t get as vivid.

How a couple of new TV tech that bridges the hole and lives someplace within the center? That’s twin cell.

Twin cell and the way it works

To be clear, dual-cell TVs are LED-backlit TVs. The distinction is that as a substitute of dimming and brightening zones of LEDs and making these LEDs tinier, a dual-cell TV inserts a black and white LCD layer into the combo. That black and white layer (technically grey-scale) acts as a backlight management by permitting mild to move via solely the place it’s needed, all the way down to a pixel-by-pixel degree.

Confused? I perceive. I’m hoping this cool GIF we made would possibly assist.

Now that you’ve got an thought of the way it works (there’s actually no sense in investigating this TV except you do) I can let you know that twin cell’s intention is to make a TV that has actually good black ranges like OLED and actually nice brightness like LED/LCD, thus bridging the hole between the 2. Maybe now you possibly can perceive why I used to be enthusiastic about this new tech.

So, does it work?

Sure, twin cell works, simply not in addition to I need it to. Additionally, I’m not being truthful.

Twin cell: A tough promote … for now

Fall woods image on the Hisense U9DG TV.Riley Younger/Digital Developments

Sure, twin cell works, simply not in addition to I need it to. Additionally, I’m not being truthful.

If dual-cell show tech labored in addition to I needed it to, then it might be the right stability between OLED and LED/LCD TV image high quality, and I might go residence, mud my palms of this entire TV evaluation factor, level to dual-cell TVs and easily say, “purchase that.”

Fortuitously for me, the Hisense U9DG isn’t at that degree of perfection, so my job is protected … for now.

Sadly for Hisense, I feel which means evaluations of the U9DG will in all probability be a clumsy mixture of qualifying statements and bungled-up particulars which will go over loads of people’ heads. So, with that in thoughts, I’m going to interrupt the U9DG down as merely as I can.

The U9DG is a high-performance TV that provides higher black ranges and shadow element than most LED/LCD TVs whereas providing a bit extra brightness than most OLED TVs. Sadly, it doesn’t get as vivid as equally priced LED/LCD TVs do, nor does it supply excellent blacks like equally priced OLED TVs do.

From a efficiency perspective, the U9DG presents a really particular compromise in image high quality that isn’t matched by every other TV presently available on the market. This narrows the U9DG’s enchantment to a reasonably small viewers, which is ok, however then we should inexorably arrive on the U9DG’s value — $3,500 MSRP for a 75-inch TV — which makes it a tough promote to an already small viewers.

Vibrant red raspberries on the Hisense U9DG TV.Riley Younger/Digital Developments

To place issues in perspective, you should purchase a 77-inch LG C1 OLED for roughly the identical value because the 75-inch UN9DG. And contemplating the U9DG is aimed on the type of fanatic that’s already contemplating the LG C1 OLED as an choice, I see extra individuals deciding in favor of the LG OLED. These apprehensive about burn-in would possibly gravitate towards the U9DG however, once more, I see this as a comparatively small subset of individuals.

One other situation that’s tempering my enthusiasm for the Hisense U9DG is, imagine it or not, one other Hisense TV. I’m so impressed with the Hisense U7G’s image high quality and the worth it represents that my viewpoint is considerably skewed. It’s exhausting to pivot from enthusiastically pointing people towards the U7G as the most effective TVs you will get beneath $1,000 (if not the perfect) to attempting to clarify the U9DG and its enchantment, albeit at a a lot larger value.

Hisense U9DG efficiency: Numbers and extra

Crystal horse on the screen of the Hisense U9DG TV.Riley Younger/Digital Developments

As all the time, I examined the Hisense U9DG utilizing a Spectracal C6 meter profiled to an xRite i1 Professional meter together with Calman Final software program to offer some goal numbers to stability out my subjective observations.

What I discovered was that my notion that the U9DG wasn’t an particularly vivid TV was right.

Within the “Theater Day” image preset I measured about 550 nits peak in Normal Dynamic Vary (10% window) with the backlight setting at 80, and 680 with the backlight maxed out at 100. That’s brighter than SDR must be for most folk and can work effective in a room with a good quantity of ambient mild.

For Excessive Dynamic Vary, the best quantity I noticed was proper round 1,000 nits. Once more, these are check patterns, not actual content material, however I don’t get the sensation this TV punches a lot above 1,000 nits for HDR highlights.

This TV is de facto leaning on its black ranges to promote it.

For perspective, the Hisense U7G measured about the identical, and the Hisense U8G measured nearly 2,000 nits (practically double) in HDR — though, to be truthful, I obtained a lot larger brightness readings than different reviewers did, and people specs exceeded Hisense’s guarantees.

Anyway, even in the event you don’t know your nits out of your nuts — I’m keen on the Oregon hazelnut, personally — we are able to see that the U9DG is measuring about the identical when it comes to brightness because the U7G which prices half as a lot on the 75-inch dimension. So this TV is de facto leaning on its black ranges to promote it.

Gaming on the Hisense U9DG TV.Riley Younger/Digital Developments

And since we’re speaking about black ranges now, I’ve to carry up the LG C1 OLED and its excellent black ranges. It’s a TV that sells for about the identical sum of money because the U9DG, however which comes up wanting the U9DG’s peak brightness for HDR by about 250 nits.

Colour accuracy was pretty good, however not nice. Movement decision was fairly good, however not nice. Picture processing is first rate however positively not nice. And as for gaming? Properly, the U9DG would make an awesome gaming TV, however so do loads of different TVs at a fraction of the value.

All that different stuff

Speakers and stand on the Hisense U9DG TV.Riley Younger/Digital Developments

I didn’t spend loads of time speaking concerning the U9DG’s sound high quality, voice search capabilities, Android TV platform, or different concerns as a result of they’re very comparable in most methods to different Hisense TVs available on the market. The sound system is extra superior, however not spectacularly spectacular, so I’d recommend a soundbar for audio high quality that holds as much as the wonderful image high quality of the tv.

A TV earlier than its time

I feel the U9DG falls right into a class of tv that’s merely earlier than its time. It’s exhausting to be a pioneer, and I feel that Hisense is seeing that with its daring introduction of a dual-cell TV into the U.S. market. I feel that Hisense will proceed to enhance on its dual-cell know-how, and I can see different manufacturers choosing up on dual-cell and providing just a little competitors. Maybe twin cell will find yourself being the following massive factor in TV tech. Or maybe its software will stay a bit too area of interest to hit vital mass and take maintain.

Regardless, I applaud Hisense for taking the danger. I stay up for seeing what the model can do with dual-cell know-how, and I’m curious to search out out if this can make Hisense a trend-setter within the U.S. TV market.

Our take

The Hisense U9DG Twin-Cell TV is a marvel of engineering with higher black ranges than practically every other LED/LCD TV available on the market and higher brightness than practically an OLED TV available on the market. — I might categorize the image high quality as superb. Nevertheless, the U9DG’s black ranges aren’t pretty much as good as comparably priced OLED TVs neither is its brightness as highly effective as comparably priced LED/LCD TVs, thus making the Hisense interesting to a really small viewers.

Must you purchase it?

For most folk, the reply is not any. The U9DG serves a really particular viewers with very particular needs. Most people will both desire a brighter TV or a TV with completely excellent black ranges.

Is there a greater various?

For higher black ranges and extra superior gaming capabilities, a 77-inch LG C1 TV is a greater various at an identical value. For a a lot brighter TV with stable black ranges, the Samsung QN90A is a greater choose at a barely cheaper price.

How lengthy will it final?

It’s tough to foretell how lengthy the U9DG will final when it comes to relevancy since I anticipate Hisense will both enhance on the tech or abandon it completely — no less than within the U.S. market. By way of its long-term reliability, I really feel Hisense TVs have a stable efficiency observe report extending to about 3 years and time will inform if that quantity goes larger.


Hisense supplies one-year restricted parts and labor guarantee. I take into account this extra vital than standard given dual-cell tech is essentially unproven within the U.S. market.

Editors’ Suggestions

About Author

Leave a Reply

Leave a Reply

Your email address will not be published.

Translate »