By Dipo Olowookere
At least two international fitness stars will grace the grand finale of the Verve Life 4.0 fitness and wellness event slated for Saturday, November 6, 2021, at the Landmark Event Centre, Victoria Island, Lagos, the organisers have confirmed.
Business Post gathered that these two renowned and accomplished fitness experts are Queen Fitness from South Africa and Alvin Lee from Kenya. They will be joining some of Nigeria’s finest fitness experts such as Kemen, Ihuoma Nwigwe, Isoken Uwaifo etc.
This year’s event tagged Fit to Live conforms to the brand’s ideal of supporting a healthy lifestyle while also providing innovative payment solutions to their cardholders and Nigerians.
Previous Verve Life events were held exclusively in Lagos; however, this year’s event was more inclusive as the brand organised satellite events across the country in cities including Ibadan, Abuja, Port Harcourt, Asaba, and Lagos.
Participants at the satellite events were treated to stress-relieving, fun and fitness exercises, they also had masterclasses on boxing, dance, yoga among others.
The Verve Life initiative is a testament to the brand’s long-term commitment to fitness, wellness and healthy living, the Chief Marketing and Communication Officer at Interswitch Group, Ms Cherry Eromosele, said.
According to her, Verve cardholders and Nigerians were treated to invigorating exercises, hosted by well-known fitness trainers, during the Verve Life 4.0 satellite events held across the select cities in the country.
“In culmination of all the events for this year’s edition of Verve Life, I am extremely pleased to announce the grand finale event which will hold on Saturday, November 6, 2021, at the Landmark Event Centre, Victoria Island, with activities that reflect the intention of the Verve Life,” she stated.
Ms Eromosele further said “the grand finale event is planned to be the best we have hosted yet. Exercises and fitness sessions will be facilitated by celebrity fitness experts. Participants will be able to enrich their lifestyles from masterclasses on fitness, mental and general health tips, life hacks, beauty, fashion etc. There will be entertainment from renowned musical acts such as Alternate Sound.”
She pointed out that “beyond providing secure and innovative payment solutions to Verve cardholders, we understand that they have other lifestyle aspirations, hence, we are actively supporting their identified passion point by creating engaging brand experiences for them.”
The Verve Life fitness event is a perennial event put together by the leading payment technology and card business company in Africa to stimulate Nigerians on the need to keep a healthy lifestyle through fun and engaging activities.