NEW YORK, Feb. 17, 2021 (GLOBE NEWSWIRE) — Fakespot, a free Chrome extension that detects pretend product opinions and flags sketchy eCommerce sellers, immediately introduced the launch of Fakespot Guard for Shopify Shops, a brand new characteristic to guard shoppers from rip-off web sites which are powered by Shopify. Along with enhancing transparency on websites like Amazon, Finest Purchase, eBay, Sephora and Walmart, Fakespot now provides consumers a Fakespot Guard grade to flag potential issues with sellers on Shopify, a well-liked eCommerce platform that’s utilized by greater than 1,000,000 companies that’s now the #2 platform on this planet.

Fakespot Guard gauges website trustworthiness utilizing AI and proprietary algorithms, rapidly analyzing knowledge related to the location (together with opinions and eCommerce knowledge) and returning one among 4 grades:

  • Authorised: no points that point out fraudulent exercise detected
  • New Vendor: newly launched website with out sufficient knowledge to warrant a Warning or Warning grade
  • Potential Vendor Points: reviews of fraud or operational practices just like identified fraudulent websites detected
  • Warning: hallmarks of eCommerce rip-off websites detected, akin to poor buyer reviews and rip-off transaction knowledge

In an evaluation of greater than 124,000 Shopify-powered websites, Fakespot discovered that almost 21% confirmed indicators of fraudulent practices, triggering both a Warning or Warning grade for the eCommerce retailer. The evaluation recognized sellers with attainable counterfeit and model infringement issues, shopper complaints, poor vendor reputations and sellers who function as drop-shippers, which regularly promote low cost counterfeits and knock-offs deceptively marketed as real branded merchandise. Fakespot Guard alerts customers visiting Shopify shops which have potential issues so consumers could make a extra knowledgeable determination previous to a purchase order.      

“Shopify lowered the barrier for eCommerce retailer creation, making it easy for anybody to launch a professional-looking web site with all the pieces shoppers belief and affiliate with authentic on-line shops,” mentioned Saoud Khalifah, founder and CEO of Fakespot. “That’s nice for authentic companies, nevertheless, it has given fraudsters entry to a complicated set of instruments that they’ll leverage to steal delicate private or monetary knowledge and rip-off consumers with probably harmful counterfeit merchandise, akin to cosmetics made with poisonous supplies, fraudulent dropshippers, and plenty of different rip-offs.”

The Shopify platform is a major goal for scammers seeking to rip-off shoppers since Shopify doesn’t do background checks and gives free trial durations. It’s straightforward for disreputable offshore corporations to setup digital workplaces that create the phantasm of a U.S. presence after which promote their scams with on-line advertisements. Scammers then leverage pretend opinions and bogus credentials to deceive consumers and use return insurance policies to frustrate dissatisfied prospects with return transport prices that exceed product worth. Poor vendor regulation creates a Wild West surroundings the place shoppers obtain shoddy merchandise or no cargo in any respect.

Fakespot Guard’s Shopify retailer grades are an necessary step in fulfilling Fakespot’s goal of offering the Safe Buying platform for each shoppers and retailers alike. Fakespot’s superior eCommerce fraud safety is all of the extra pressing now since Shopify utilization has soared with the large enhance in eCommerce through the pandemic. Study extra about Fakespot’s free Chrome extension and new Fakespot Guard characteristic to cease Shopify scams at

About Fakespot
As seen within the NYT, WSJ, and on Netflix’s Damaged sequence, Fakespot supplies shoppers with one of the simplest ways to buy on-line by guiding shoppers to the perfect merchandise from the perfect sellers in real-time on main on-line marketplaces together with Amazon, Walmart, eBay, Finest Purchase, Sephora, and each Shopify powered website. Utilizing proprietary eCommerce AI Engines, Fakespot saves shoppers time, cash and frustration by serving to them keep away from unreliable merchandise, sellers, opinions and counterfeits whereas offering essentially the most correct info to get what they need with out having to fret about returns.

Jake Katz

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