Kantar Expands YouTube Advert Effectiveness Measure

September 22 2022

Kantar has expanded its YouTube measurement companies, permitting entrepreneurs to evaluate advert effectiveness in each single channel and multi-channel campaigns.

Will BordelonFinal 12 months, Kantar joined Google’s Adverts Information Hub (ADH), enabling shoppers to evaluate YouTube advert efficiency throughout all gadgets and platforms, with out the usage of pixels. The newest extension brings YouTube into Kantar’s CrossMedia Model Elevate resolution, which evaluates advertising campaigns by isolating the influence of every channel on model success, and measures how channels work together.

Kantar’s Direct Integrations platform measures digital advert effectiveness with out the usage of cookies and is the muse for Model Elevate Insights – which includes a normative database of greater than 28,000 digital campaigns and 1,100 cross-media campaigns – in addition to different Kantar measurement merchandise. The platform allows customers to ascertain direct knowledge integrations with companions and assess advert influence on model and gross sales outcomes, utilizing explicitly consenting audiences.

CEO North America Will Bordelon (pictured) feedback: ‘This new set of knowledge capabilities will allow Kantar to higher serve advertisers because the demand for extra insightful and extra complete cross-publisher advert effectiveness measurement. Advertisers are extra empowered than ever with this degree of perception, permitting them to higher justify their promoting budgets utilizing confirmed third-party effectiveness measurement and cookieless options’.

Web page: www.kantar.com .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas until in any other case said.

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