In line with a latest research by Litmus, most entrepreneurs plan to both preserve or improve their electronic mail advertising spend in 2022.

The report relies on information from a survey of practically 400 entrepreneurs world wide.

About 43% of entrepreneurs plan to maintain their present spending ranges on electronic mail advertising in 2022, and 37% say they plan to extend their spending ranges.

Virtually a 3rd (32%) of entrepreneurs plan to extend their electronic mail crew member budgets in 2022, and 36% say they are going to make investments extra in integrating electronic mail with different channels.

62% of entrepreneurs say COVID-19 modified their electronic mail technique just a little, and 22% say it modified their technique considerably.

How COVID Affected Email Strategy

About 70% of entrepreneurs say electronic mail workload has elevated for the reason that pandemic began, and 61% say electronic mail quantity has elevated.

what has increased, decreased and stayed the same during the pandemic

About analysis: The report relies on information from a survey of practically 400 entrepreneurs world wide.

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