In line with a current research by Litmus, most entrepreneurs plan to both preserve or improve their e mail advertising and marketing spend in 2022.

The report relies on information from a survey of practically 400 entrepreneurs all over the world.

About 43% of entrepreneurs plan to maintain their present spending ranges on e mail advertising and marketing in 2022, and 37% say they plan to extend their spending ranges.

Nearly a 3rd (32%) of entrepreneurs plan to extend their e mail crew member budgets in 2022, and 36% say they’ll make investments extra in integrating e mail with different channels.

62% of entrepreneurs say COVID-19 modified their e mail technique slightly, and 22% say it modified their technique considerably.

How COVID Affected Email Strategy

About 70% of entrepreneurs say e mail workload has elevated because the pandemic began, and 61% say e mail quantity has elevated.

what has increased, decreased and stayed the same during the pandemic

About analysis: The report relies on information from a survey of practically 400 entrepreneurs all over the world.

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