In line with a current research by Litmus, most entrepreneurs plan to both preserve or improve their e mail advertising and marketing spend in 2022.
The report relies on information from a survey of practically 400 entrepreneurs all over the world.
About 43% of entrepreneurs plan to maintain their present spending ranges on e mail advertising and marketing in 2022, and 37% say they plan to extend their spending ranges.
Nearly a 3rd (32%) of entrepreneurs plan to extend their e mail crew member budgets in 2022, and 36% say they’ll make investments extra in integrating e mail with different channels.
62% of entrepreneurs say COVID-19 modified their e mail technique slightly, and 22% say it modified their technique considerably.
About 70% of entrepreneurs say e mail workload has elevated because the pandemic began, and 61% say e mail quantity has elevated.
About analysis: The report relies on information from a survey of practically 400 entrepreneurs all over the world.