Enterprise analysts and knowledge scientists depend on quite a few instruments like PowerBI, Google Knowledge Studio, Tableau, and SAP BI, amongst others, to decipher data from knowledge and make enterprise choices. Coming from among the best corporations on this planet, Google Knowledge Studio, launched in 2016, is a knowledge visualisation platform for creating experiences utilizing charts and dashboards. Tableau, then again, was based greater than a decade earlier than Google Knowledge Studio in 2003 by Chris Stolte, Pat Hanrahan, and Christian Chabot. Tableau Software program is without doubt one of the hottest visible analytics platforms with very robust enterprise intelligence capabilities. 

Google Knowledge Studio

The instrument is free, and the person can log in to it through the use of their Google credentials. Through the years, it has change into a preferred instrument to visualise tendencies in companies, preserve observe of shopper metrics, examine time-based efficiency of groups, and so forth. It’s a part of the Google Advertising Platform and downloads knowledge from Google’s advertising and marketing instruments to create experiences and charts. Lately, Google introduced that customers can now embody Google Maps in embedded experiences in Google Knowledge Studio.

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Google lists down the vital options of Google Knowledge Studio:

  • Knowledge Connectors- They act because the spine for the visualisation platform. Google says every supply like Google Advertisements, Google Marketing campaign Supervisor, Google Sheets, and MySQL has a pre-built connector for simple entry and utilization.
  • Knowledge Transformation- After getting into the information, it needs to be reworked to get extra significant data. Google Knowledge Studio does this with the assistance of Explorer (offers insights from knowledge rapidly, with out writing SQL queries), calculated metrics (create new metrics or dimensions primarily based on customized formulation) and Capabilities (offers mathematical, string, date to remodel knowledge into extra helpful values.).
  • Knowledge Visualization- Knowledge Studio provides dynamic visualisation and customisation options that inform a data-based story via customisation, knowledge management and dynamic controls.
  • Sharing- Google says that Knowledge Studio is constructed with the identical know-how like Google Drive. So, the person has the suitable to decide on entry mechanisms for the experiences.

Picture: Google Knowledge Studio interface

Google Knowledge Studio comes with a novel set of benefits that make it a preferred selection. They’re:

  • It’s a free instrument for everyone.
  • It offers real-time knowledge reporting.
  • Offers the chance to connect with a number of knowledge sources.
  • It’s an easy-to-understand, user-friendly interface, making it good for newcomers.
  • It’s a cloud-based system.

However, it additionally has some options that hinder it from reaching the recognition of different enterprise intelligence instruments, akin to:

  • It doesn’t present assist for Excel.
  • It’s not appropriate for complicated visualisation, making it not so applicable for higher-end enterprise intelligence.
  • The group assist just isn’t that nice.
  • Absence of report supply automation.
  • The flexibility to mix knowledge from a number of sources is restricted.


It provides totally different chart varieties akin to bar charts, pie charts, line and space charts, and geographical plots. It launched an replace to its 2021 model, the Tableau 2021.3, in September. Lately, Tableau had additionally introduced a dedication to allow 10 million knowledge learners over the following 5 years.

The software program got here into existence on account of a pc science mission at Stanford that wished to make knowledge extra accessible to folks via visualisation. The co-founders developed and patented Tableau’s foundational know-how, VizQL. Salesforce acquired Tableau in 2019, and its merchandise suite has totally different choices akin to Tableau Desktop, Tableau Public, Tableau Server, Tableau On-line, and Tableau Reader.

Picture: Tableau Desktop

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  • Tableau extracts knowledge from databases like R, Hadoop, Python or cloud databases. 
  • This knowledge then reaches the Tableau desktop, the place the dashboard will get generated and shared with the person.
  • The person can obtain a visualised knowledge file on emails, desktop, or cell.

Tableau is without doubt one of the hottest instruments available in the market utilized by corporations for knowledge visualisation. It has many benefits that make it a favorite.

  • It comes with excessive efficiency and straightforward implementation.
  • It’s mobile-friendly – which suggests simple dealing with.
  • It comes with nice group assist for fixing queries.
  • It is rather appropriate for complicated visualisations and is a extremely advisable enterprise intelligence instrument.
  • It doesn’t require prior programming information.
  • Helps massive datasets.

Regardless of so many professionals, it additionally has its share of issues; as an illustration, Tableau Reader and Tableau Public are free whereas others are paid and don’t have any customized visible import characteristic.

Each platforms have distinctive options for efficient dashboarding and visualisation. However Tableau has emerged as a sizzling choose amongst analysts and knowledge scientists resulting from its highly effective enterprise intelligence capabilities and talent to work on massive datasets that corporates cope with often. For a newbie specializing in easy dashboarding and visualisation, Google Knowledge Studio is a good place to begin, however when knowledge scientists and analysts step as much as superior dashboarding and visualisation with complicated knowledge, deep evaluation and want a platform that may do this seamlessly, Tableau is the way in which to go.

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Sreejani Bhattacharyya

Sreejani Bhattacharyya

Sreejani Bhattacharyya is a journalist with a postgraduate diploma in economics. When not writing, she is discovered studying on geopolitics, economic system and philosophy. She will be reached at sreejani.bhattacharyya@analyticsindiamag.com

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